Our smart phones have made us pretty stupid on the road, prioritizing a text or a “like” over the safety of everyone around us. 

Intoxicated or Intexticated - Activation

We placed two flatbed trucks next to each other, each with a wrecked car on top. One from a drunk driving accident, the other from a distracted driving accident. The simple, yet shocking truth of the visuals and message is generating a lot of buzz and earned media across the country.